What challenge does Non-Response Bias present, even if the initial random selection was perfect?

Answer

If those who refuse to participate share an important characteristic, the final sample becomes biased.

Non-Response Bias occurs when people who refuse to participate or cannot be reached possess characteristics vital to the study outcome, thereby skewing the results of the remaining sample.

What challenge does Non-Response Bias present, even if the initial random selection was perfect?

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How Does Sampling Bias Affect Research? - The Friendly Statistician

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