How does the Earth's rotation cause the measured gravitational force to differ between the equator and the poles?

Answer

The outward centrifugal effect partially counteracts gravity near the equator

Because rotational speed is highest at the equator, the outward centrifugal effect partially counteracts the inward pull of gravity there, resulting in a slightly lower measured gravitational force compared to the poles.

How does the Earth's rotation cause the measured gravitational force to differ between the equator and the poles?

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