Predictive models are good at finding that A tends to happen with B, but they struggle to definitively prove which relationship concerning strategy setting?

Answer

Causation

Predictive models excel at identifying correlation but struggle to prove causation. Mistaking correlation for causation when setting business strategy directly leads to ineffective or damaging interventions.

Predictive models are good at finding that A tends to happen with B, but they struggle to definitively prove which relationship concerning strategy setting?
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