Why can the exact same smell evoke vastly different emotional memories in two different people?

Answer

The specific context surrounding the initial exposure dictates the memory’s flavor

The individual context of the initial exposure—such as the environment or emotional state—determines the specific memory and emotional flavor linked to that particular smell.

Why can the exact same smell evoke vastly different emotional memories in two different people?

#Videos

How Smells Trigger Memories - YouTube

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