If the 95% CI for the difference in conversion rates between two designs spans zero (e.g., -0.5% to +1.5%), what is the conclusion regarding the difference?

Answer

Zero difference is a statistically plausible outcome.

When the interval includes zero, it signals that a true difference of zero is plausible based on the observed data, indicating statistical ambiguity regarding which design is truly better.

If the 95% CI for the difference in conversion rates between two designs spans zero (e.g., -0.5% to +1.5%), what is the conclusion regarding the difference?
estimatestatisticinferenceprecisionconfidence interval